Fat Tire drinkers have a lot on their plates. They want their leisure time to be authentic and fulfilling. So my peers and I bottled the feeling you get when you have nowhere to go - the feeling of freedom; of Sunday. When you have a Fat Tire in your hand, you know you're there.
Copywriters || Josh Muhlbaum, Mia Rafowitz, Marisa Monaco
Art Directors || Alex Piccirilli, Emilia Morrow