Fat Tire drinkers have a lot on their plates. They want their leisure time to be authentic and fulfilling. So my peers and I bottled the feeling you get when you have nowhere to go - the feeling of freedom; of Sunday. When you have a Fat Tire in your hand, you know you're there. 

Bottle Cap Design
Today's Joyride: A Digital Experience

Copywriters || Josh Muhlbaum, Mia Rafowitz, Marisa Monaco

Art Directors || Alex Piccirilli, Emilia Morrow

*Student Work