The South Florida Cancer Research Center couldn't get people to sign up for clinical trials. I helped to change as the writer on a campaign centered around one simple message: Make Time. From the perspective of a diagnosed individual, being a part of clinical trials can be the closest thing to literally manufacturing time - for yourself, your family, and future patients. People with clean bills of health make the time in their lives to help those less fortunate.
Copywriter || Josh Muhlbaum
Art Director || Alex Piccirilli